GoAnimate.com: Analyze better

GoAnimate.com: Analyze better by Addo Gaudium
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Practice #10: Be the Board

Chess. (n.d.) Source: miroslodki.files.wordpress.com

Chess. (n.d.) Source: miroslodki.files.wordpress.com

Can any of y’all tell me what this is about? I had a hard time getting this chapter. Here’s a mock scenario and maybe you can help me work through this to get it. I get layed of from work (actually I guess that really did happen to me a few years ago). What does being the board look like in that situation?

Show Me What You Learned (Blog, Blog, Blog, Blog)

My parody of E-40 and Keak the Sneak’s song “Tell Me When To Go”

No video, just a static picture.

The lyrics can be found here

On a serious note, knowing more specifics about convergent culture and copyright law will help me as the collaboration is a goal of mine for my final project, and the law part will help me stay legal. The book “The Art of Possibility” probably had the greatest impact on me that will not only help me going into the media project and finishing the thesis, but with my teaching as well.


Blog gang sign. (n.d.) http://blog.theavclub.tv

Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York: New York University Press

Zander, R. & Zander, B. (2002). The art of possibility: Transforming professional and personal life. New York: Penguin Books.

Chapter 3 (What was the Matrix?)

Apparently, it was the best example we’ve seen yet of transmedia storytelling. This according to Henry Jenkins in chapter three, entitled Searching for the Origami Unicorn. Here I must pause to admit that it has been more than a decade since I saw Blade Runner, and back then, in my young and tender years, the movie made no sense to me whatsoever. Thus, when Jenkins references Neil Young talking about an origami unicorn, it didn’t make sense to me either.

That being said, I did get the basic point behind the reference which was to illustrate “additive comprehension.” This is the way that directors shape and mold the way viewers perceive the film. One “origami unicorn” can change the entire way a film is perceived. Remember the way you felt when you discovered that Bruce Willis was really a dead person for most of Sixth Sense? That knowledge changed the way that you viewed the movie the second time around. An origami unicorn is such a moment, only more subtle. It may be a prop that a character uses, or it may be the way a director chooses to construct a shot in the film, but it is something that drastically changes the way an audience member interprets the film.

Going back to The Matrix, Jenkins details the ways in which the Wachowski brothers used many forms of media to tell the whole story. They utilized film, animated shorts, comic books, and video games. Jenkins explains that to really understand The Matrix, one needed to have pursed the story line through each one of these mediums, to which my response was “What the Heck?!?”

I, though a latecomer, was totally blown away by the first film installment when I watched it with some friends on DVD. After viewing the second film at a pre-opening day midnight screening, which raised an almost infinite amount of additional questions, I could not wait for Revolutions to hit the theaters. I again waited in line to see the third installment at midnight before opening day and left feeling like a hollow shell of the man I had been before seeing it. I had no answers, only more questions. My main question to those who were with me was, “Are we sure that thy aren’t coming out with a fourth one? I mean this one didn’t answer any of our questions . . .”

So, getting back to our text, I again felt empty (and mad) when I realized that I could have gotten more answers. I could have had a deeper and broader understanding. It really would have been nice if the Wachowskis had taken the initiative in one (of their plethora) of interviews to say, “Hey y’all. If you don’t want to be pissed after watching Revolutions, it would probably be a good idea to go ahead and watch our animated shorts, read our comics and play all of the video games.” Better yet, they could have delineated the order in which we should have done these things. I doubt I was the only person in the world who thought that it was unfortunate that “they” were going to pimp out The Matrix franchise to turn out some cheap video games and comic books and animated shorts. If only I would have known . . .

The Wachowski brothers are geniuses. I don’t begrudge their story telling strategy at all. I admire it. I only wish I would have known. Jenkins touches on the fact that most fans aren’t ready for the transmedia experience (particularly movie critics, who I think were irrelevant 15 years ago anyway). He also mentions that many media houses are ill-prepared as well. Who leads first, the gamers or the filmmakers? The TV producers or the comic book writers? I agree with Jenkins when he indicates that certain players are better poised than others to pull the transmedia gig off. Warner Bros, who housed the entire Matrix franchise, owns half of the world, including every aspect of production needed to exceed even the Wachowski’s expectations. I would like to see somebody else come along and use every single tool at their command to accomplish this exciting way of storytelling, but I fear that 99% of consumers would find it too much to bear.


Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York: New York University Press.

Reading Intro and Chapter 1

This week: Convergence Culture: Where Old and New Media Collide by Henry Jenkins

iGottaGo by imagarth, http://www.joe-ks.com/archives_jan2007/iPottie.htm retrieved on 7/7/2009

iGottaGo by imagarth, http://www.joe-ks.com/archives_jan2007/iPottie.htm retrieved on 7/7/2009

I  have the intro and first three chapters under my belt. Right when I took a break from reading the intro, I came across this article on Reuters which speaks directly to the rock/hard place that our Media owners find themselves in. I almost get the impression that our moguls almost dislike the developments that convergence is bringing. While I do understand that the status quo is bringing profits, I keep thinking to myself that whichever media conglomerate figures out how to exploit these current trends first is destined for MAD money!

In Chapter 1, Jenkins spends time detailing so called “spoilers” who take it upon themselves to figure out the final results of various reality shows before the results are revealed on the program. I couldn’t help but wonder (as Jenkins does) what the world would look like if thousands of people were bent on uncovering government corruption instead of Survivor results. Jenkins cites the guru of cyberculture, Pierre Lévy, and his knowledge about collective intelligence. to explain how it is that thousands of people can coordinate their efforts to arrive at a correct answer.

From Jenkins’ description of the Survivor spoilers, it seems that those involved in the spoiling effort got an intense thrill from the whole process. I suspect it has as much to do with working in a team as it does finding the answers. Indeed, when a poster known as ChillOne figured out all of the answers, many were disappointed. ChillOne had robbed them of the true underlying joy of spoiling: teamwork.

Having just finished a 10 day trial run of World of Warcraft, the concept of being motivated not so much to achieve as much as to achieve as a team is still fresh in my mind. Teamwork makes the game infectious and multiplies the amount of satisfaction that I get from playing it. The challenge I now face is how to employ this as a teaching strategy. I need to create a problem that will force my choir, either as individual choirs or a collective one, to embrace this idea of collective intelligence. Something that no one choir member can solve on their own. Don’t get me wrong. My choirs already have a great sense of community, but for me it’s bigger than that. I believe that teamwork and collective problem solving will serve as intrinsic motivators for my students to achieve more than they ever dreamed.

So . . . any ideas?


Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York: New York University Press.

Hello world!

OK.  My first blog . . . Is this thing on? . . . Whew, tough crowd . . .

After reviewing the multiple blogging services available to us n00bs, I have decided to go with wordpress.  I am still trying to figure it out, so please give me a week before slamming the design.  This blog is initially designed to meet the course requirements for my Media Asset Creation class, but I hope to continue using it as a tool in my teaching.